Talk:Writing Machine
From Mod Mania
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Vespa
History of Vespa
Vespa is one of the most a unique brand in the world and it has been acting with famous actors for 60years such as Roman Holiday. It is definition of fashion and also definition of life style.
Vespa, which has meaning of wasp, created by Enrico Piaggio, who is organizer of Piaggio Group, he wanted to build transportation for the masses. Initial production MP5 prototype was nicknamed PAPERINO (the Italian name for Donald Duck) because of the shape, but Piaggio did not like it so he asked Corradino D’Ascanio to redesign it. Thus a first model was MP6 which looks like WASP, which is why they named the model as VESPA. Particularly, using the advantage of techniques of aerospace Corradino complemented for the weak points and created a motorcycle which was easy and comfortable to use them for everyone.
MP5 model
MP6 model
In 1946, Enrico Piaggio started mass production of two thousand units of the first Vespa 98cc. The new vehicle was released at motorcycle magazine Motor and La Moto which is the best magazine at that time. After 125cc model was released, Vespa was an immediate success not even in all over Europe also in USA. It is not just a market phenomenon; it forms part of social history and become a synonym for scooter till now. In 1955, Vespa model GS150 got praise and uttered the most elegant scooter in the world by professional. But Vespa PX (125,150 and 200cc) is the biggest sales success in the entire history of the Vespa. It is the ORIGINAL VINTAGE (it has sold over 2million units), and it is favorites among those with a sense of nostalgia but also with the younger market.
Vespa 98cc
Vespa PX 150cc
Why People use a VESPA
Since 1946, Vespa avoid any type of sacramental repetitions like as design. Moreover, economic and small steel body is remarkable for traffic trouble, and it is comfortable and easy to ride and use (naturally people are falling in love with Vespa’s design). Clean-running Vespa four-stroke with minimal emissions and fuel economy attract customers, also Vespa is small enough to park, and it is reduced energy consumption, environmental pollution and traffic congestion. In young market, it is variation in several of images plus become a symbol of youth, challenge and freedom.
Community
There are several online communities; they talk each other about scooters (not only Vespa) like as sharing information of two-wheel vehicles and offer a rout. Also they discuss about problem of their model or how to DIY their scooters. And there is Vespa world club community which is the biggest one (it operates activities usually in Europe, USA or Italy but through online they can contact with abroad), they also exchange opinions, information and also they write about travel and new trips on Vespa.
- Vespa World Day
It is an annual Vespa convention run between 1954 and 2007, people who love Vespa gather at Euro-vespa. It was transformed into Vespa World Days, in 2007, under the Vespa World Club and the World club was created by Piaggio Club. Each year there is meeting between President of National Vespa Club, Vespa World Club and Piaggio to discuss the running of Vespa world club and to decide where future Vespa World Day will be hosted. At the World day, also people (individually or small communities) gather together and do the parade like as running around together. This special day is operating till now.
Vespa World Days
Site of USA Vespa
The site for USA Vespa not only introduces about Vespa, but also offers a lot of information and shows some communities in the world. And through this site customer can see how the Vespa (Piaggio) think about environments (such as at this site people can see comparison of MPG - mile per gallon between Vespa and other four-wheel vehicles).
- Vespanomic
At the USA Vespa Site introduce Vespanomic which has meaning of the ecological, economic, and personal satisfaction one reaches after buying a Vespa (not even Vespa) and all of two wheel vehicles. This Vespanomic is operated by The Piaggio Group and they usually operate in USA. It promotes people (individually or families) to offer to reduce oil consumption, pollution for instance carbon dioxide and traffic congestion as using motor scooter. They insist if people use motor scooter they might use less fuel and make less carbon dioxide emissions. Personally they can reduce fuel consumption by about 58%, carbon dioxide emission by 80%. Like using scooters for a portion of one’s commuting, can benefit the economy and help address critical environmental issues like global warming.
The Piagio Group and Vespanomic is encouraging local and federal government agencies to consider adopting parking; motor scooters can convert unused space and traffic reforms that facilitate the use of two wheel vehicles as a transportation alternative available to the general public. In addition, they show how many countries propose unused spaces as a parking lot for motor scooters, support them and think about these problems, for example traffic congestion, pollution, how many and big parking lot they need for four-wheel vehicle (small parking area can provide to numerous of motor scooter to park) and oil consumption together, as well as try to solve, give opinion or more various of options for them. Beside, Piagio Group not only use media for sale, but also use it for other things for example using advertisement, posters, they explain the motor scooters with these issues. Through the Vespanomic, both user and people can remind and get more recognition those issues which people usually are able to forget unconsciously.
Past Poster
Vespa Poster
To sum up, Vespa is not just a motor scooter; it has been becoming an icon of Italian style, symbol of freedom and more. So people want to know about the Vespa naturally and create communities or visit website. When other people, who do not have interesting about it, visit them, they can see that people operate communities not only for fun, they share the information and discuss about problems or opinions. These activities or communities possibly can help both of customer/user and Piaggio Group (Vespa), Vespa is able to develop itself (it is really good opportunities to hear opinions close) by these activities. Plus Vespanomic can remind people, especially young market, about environment unconsciously and offer to learn what they need to do (it does not mean to buy a motor scooter), it is successful work even just make people to think about them for a few second while they use Vespa website and communities.
References
Scooter Community [1] Sccoter Community2 [2] Vespa World Days [3] Vespa club of Queensland Australia [4] Scooter Site [5] Vespa Site [6] Vespa USA Site [7]
